Drive tourism is a significant part of holidaying in Australia and the transition to electric vehicles (EV) is becoming more prominent in this arena as well. Especially when caravanning contributes $10.9billion to regional and rural economies, the emergence of low emissions travel comes a pressing need for infrastructure that supports sustainable travel, particularly in caravan parks across the country.
Let’s delve into some key statistics to better understand the growing demand:
- Total Visitor Expenditure: As of Y/E December 2023, Australia’s tourism industry boasted a remarkable $10.7 billion in visitor expenditure. What’s striking is that 89 percent of these nights were spent in regional Australia, highlighting the pivotal role of caravan parks in accommodating travellers seeking authentic experiences off the beaten path.
- Self-Drive Travel Dominance: The trend towards self-drive travel is unmistakable, with a staggering 56.2 million nights attributed to this mode of exploration in December 2023. In contrast, only 2.9 million nights resulted from fly-drive travel. This underscores the significance of caravan parks as a preferred accommodation choice for road-trippers and adventurers.
- Average Total Distance Traveled: The statistics reveal that in December 2023, the average return distance to caravan parks stood at 1407.81km. This highlights the extensive journeys undertaken by travellers, underscoring the importance of accessible amenities along their routes.
- Sustained Visitor Trip Growth: Despite the challenges posed by various factors, including the recent global events, the rolling annual visitor trip growth remains resilient at 1 percent as of Y/E December 2023. This indicates a consistent flow of travellers seeking new horizons and memorable experiences.
In light of these compelling statistics, it’s evident that caravan parks play a vital role in Australia’s tourism landscape. However, as the number of electric vehicles on our roads continues to rise, so too does the need for infrastructure that supports sustainable travel practices.
Installing EV chargers in caravan parks presents a practical solution to meet this growing demand. Not only does it cater to the needs of environmentally-conscious travellers, but it also positions caravan parks as leaders in embracing innovation and catering to evolving consumer preferences.
By investing in EV charging infrastructure, caravan parks can enhance their appeal to a broader demographic of travellers while contributing to a more sustainable future for Australian tourism.
As we navigate the evolving landscape of travel, let’s embrace opportunities to innovate and adapt, ensuring that our destinations remain accessible and enjoyable for generations to come.
If you’re ready to take the next step towards a sustainable and customer-centric future, contact us today for a personalised quote. Our team is here to assist you every step of the way contact us now.